2023. 6. 4. 테슬라 소식

1. City에서 4월과 5월 자동차 페어링에 대한 순유입 및 유출 트래픽 분석을 했는데, 최근의 mindshare를 보면, 테슬라의 가격 인하 후 온라인 트래픽이 증가했다고 합니다.

The latest mindshare data show that Tesla's price cuts in April led to an increase in traffic in April (51% vs. 47% in March). Preliminary data for May show that the company's share remained above the March level (48% vs. 47%) and above the first quarter (46%) but below the initial April peak. The future remains to be seen how the availability of all Model 3 variants for the full $7,500 tax credit has affected Tesla traffic.

In addition, Citi conducted an analysis of net inflow and outflow traffic for various bi-directional automaker pairings in April and May. The purpose was to identify patterns of conquest. The findings revealed that Tesla has consistently experienced significant net inflows from all automakers, particularly after the price reduction in April.

https://www.tesmanian.com/blogs/tesmanian-blog/tesla-s-price-cuts-drive-online-traffic-spike-says-citi

---

2. 모델S/X를 구매하면, 레퍼럴 코드로 2만 크레딧을 줍니다. 

 

기존에는 3,500 크레딧이었기 때문에 확실히 보상을 크게 늘렸다는 느낌이 드네요.

 

Tesla has updated its referral program for its customers. The company has significantly increased the rewards for the purchase of Model X and Model S.

Tesla has updated its referral program for customers. According to a mobile app update, the company is now giving its customers 20,000 credits if someone buys a Model S or Model X with their referral code. This is a huge difference from the previously offered 3,500 credits. This improvement is a great incentive to attract new customers.

https://www.tesmanian.com/blogs/tesmanian-blog/tesla-has-updated-its-referral-program-significantly-increasing-bonuses-for-the-purchase-of-model-s-x

---

3. 모델S 플레드가 뉘르부크크링 EV 랩 신기록을 달성했습니다. 

 

이번 랩타임은 7분 25초 231 이었고, 21년 기록은 7분 35초 579였기 때문에 2년만에 10초를 단축했습니다. 

 

트랙은 12.94마일입니다.

 

The production EV arms race at the Nurburgring just got a lot more exciting. In a recent announcement from American electric vehicle maker Tesla, a Model S Plaid with Track Pack was able to set a new lap record for a production EV at the Nurburgring with a time of 7:25.231.

The Model S with Track Pack’s 7:25.231 lap time is over 10 seconds faster than the factory Model S’ 7:35.579 record from 2021. It is also over 8 seconds faster than the 7:33.350 record that was set by a Porsche Taycan Turbo S with Performance Kit last August. With the Model S Plaid with Track Pack’s new record, the gauntlet has been thrown once more, and it would be interesting to see how other automakers such as Porsche would respond. 

https://www.teslarati.com/tesla-model-s-plaid-track-pack-nurburgring-record/